Google Digital Signage System

This project involved developing digital signage and lighting ideas for the areas before and after events in Google's new Cambridge office. These displays not only assist in navigation, but also change the ambiance to reflect the essence of the hosting organization. The concept features a series of icons symbolizing past and future innovations, serving as the basis for generative poetry that creatively combines technical and humanistic terms.

Project: Digital signage system
Agency: Sosolimited

<sub>Elevator bank mockup




Alternate elevator bank mockup




Elevation studies (of tickers along elevators)





Signage system ​(signage and tickers)</sub>

_{Brand Personalization examples (if AIGA were hosting organization)}