Duke University Press Identity

Duke University Press’s original identity was not digitally friendly and needed to be updated. The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The idea of the elements of the logo changing configurations hints at the dynamic nature of DUP’s bold and interdisciplinary list, while the basic unit of the black box with clean white sans letterforms provides a link to their former identity.

Project: Identity redesign
Agency: Corey McPherson Nash