Duke University Press

About: Duke University Press, internationally recognized as a prominent publisher of books and journals, publishes approximately 120 books annually and over 45 journals, as well as offering five electronic collections. The Press publishes primarily in the humanities and social sciences and is known as a publisher willing to take chances with nontraditional and interdisciplinary publications.

Project: Duke University Press’s original identity was not digitally friendly and needed to be updated. We were asked to keep the essensce of the old identity, but have it be flexible for various potential uses (i.e. website, book jacket, stationery, signage, etc).The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The idea of the elements of the logo changing configurations hints at the dynamic nature of DUP’s bold and interdisciplinary list, while the basic unit of the black box with clean white sans letterforms provides a link to their former (and very recognizable) identity.
CLIENT: Duke University Press
PROJECT: Identity redesign
AGENCY: Corey McPherson Nash