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Circle Financial



Role: UX + UI Design, Art Direction
Agency: MRM Worldwide // McCann

Circle Financial is a global fintech company specializing in blockchain-based financial services. It is best known as the issuer of USD Coin (USDC), a stablecoin that is fully backed by U.S. dollar reserves, providing a reliable digital representation of the dollar. Circle’s mission is to enhance the efficiency of payments and financial transactions by leveraging blockchain technology.

Circle aimed to redesign their website to effectively showcase their growing suite of products and solidify their position as a leader in the fintech industry.




Discovery Process


With the rapid expansion of fintech and the crypto market, we started by conducting a comprehensive audit of competitors, alongside a review of Circle’s existing design assets that could be integrated into the new user interface.

User testing revealed that many visitors struggled to understand what USD Coin (USDC) is and how Circle’s offerings could support those looking for a stable, conservative entry point into the world of crypto.

Our goal for the redesign was to simplify the world of crypto by using language that resonates with novice users, paired with data visualizations and imagery that help explain the complexities of crypto in a more accessible way.







Design System + Illustration


I developed a streamlined design system that simplified Circle’s previous approach while introducing greater flexibility for future enhancements. This system enabled Circle’s design team to efficiently update the website and seamlessly apply the design across various marketing and digital collateral. The design has a modern aesthetic that reflects Circle’s innovative technology, while maintaining a minimal and clean appearance that conveys a sense of stability and trustworthiness.

Under my art direction, the Circle design team crafted illustration composites that combined dimensional elements with photography, humanizing the typically “cold” world of crypto. The illustrations prominently feature USD Coin, reinforcing Circle’s expertise and leadership in the stablecoin market.








Impact 


We conducted tests with novice and expert crypto users and results were positive:
 
  • There was a +2.5% increase in engagement on the webiste
  • Circle’s podcast, which is promoted on the website, experienced a boost in engagement and has now grown to become one of the top podcasts in the crypto space.